..On Tony Fernandes and the Malaysian Brands..
Season's Greetings to everyone!
So, there's only like 10 days left of 2008 and soon we will welcome 2009 with full of hope and anticipation. For once, things are probably not as rosy as we'd like it to be in terms of the global economic outlook, environment and even political stability.
But, this post is not actually about reflection just yet. I will do that soon enough before we usher in the new year. It's more about my latest ventures and where it has led me.
My latest hop have brought me to BFM 89.9, a new business start-up - the one and only business radio station in Malaysia. It's basically like theEdge or CNBC, but on radio!
It has been a really fun ride so far and the highlight was last Friday, where we had Tony Fernandes (Dato' Seri I should add), our very own Malaysian 'Sir Richard Branson' being interviewed on our Breakfast Grille by Alan Bligh. I've always been passionate on entrepreneurship and branding, and having the master himself coming into our office and giving a great interview is such a bonus!
I wouldn't want to spoil too much on what he was grilled on, so here, you can listen to some snippets of it or even download the whole podcasts from BFM's site.
Tony on surviving the hard times:
Say what you want about Tony, one thing you can't deny is he's an expert in building great brands. The AirAsia success stories have been told around the world, from humble beginnings to the no 1 low cost carrier in this region (and more). And now, you can even fly his plane from Malaysia to London using AirAsiaX, on a budget!
In the end of the interivew, he shared his love for innovation and that's what makes great brand lasts. They innovate and be more creative when the going gets tough... To be a global brand that stays competitive, you need to innovate and stay true to the core values of your brand/products/services. Each one of your business need to have their own brand identity.
Tony on Facebook!
I'm a sucker for great brandings and creative campaigns. Even if the products are not that competitive (or pretty much 'sucks'), but if their ad campaign is creative and really hits the spot, you can bet that people (i.e. yours truly) will still very much end up buying them!
The BFMers (me included) with Tony himself!
Tony Fernandes leaving his branding message on my organiser!
This is what Tony wrote on my 'Starbucks' organiser
To Ed, Believe the Unbelieveable, Lots of Love: Tony
So, there's only like 10 days left of 2008 and soon we will welcome 2009 with full of hope and anticipation. For once, things are probably not as rosy as we'd like it to be in terms of the global economic outlook, environment and even political stability.
But, this post is not actually about reflection just yet. I will do that soon enough before we usher in the new year. It's more about my latest ventures and where it has led me.
My latest hop have brought me to BFM 89.9, a new business start-up - the one and only business radio station in Malaysia. It's basically like theEdge or CNBC, but on radio!
It has been a really fun ride so far and the highlight was last Friday, where we had Tony Fernandes (Dato' Seri I should add), our very own Malaysian 'Sir Richard Branson' being interviewed on our Breakfast Grille by Alan Bligh. I've always been passionate on entrepreneurship and branding, and having the master himself coming into our office and giving a great interview is such a bonus!
I wouldn't want to spoil too much on what he was grilled on, so here, you can listen to some snippets of it or even download the whole podcasts from BFM's site.
Tony on surviving the hard times:
Say what you want about Tony, one thing you can't deny is he's an expert in building great brands. The AirAsia success stories have been told around the world, from humble beginnings to the no 1 low cost carrier in this region (and more). And now, you can even fly his plane from Malaysia to London using AirAsiaX, on a budget!
In the end of the interivew, he shared his love for innovation and that's what makes great brand lasts. They innovate and be more creative when the going gets tough... To be a global brand that stays competitive, you need to innovate and stay true to the core values of your brand/products/services. Each one of your business need to have their own brand identity.
Tony on Facebook!
I'm a sucker for great brandings and creative campaigns. Even if the products are not that competitive (or pretty much 'sucks'), but if their ad campaign is creative and really hits the spot, you can bet that people (i.e. yours truly) will still very much end up buying them!
The BFMers (me included) with Tony himself!
Tony Fernandes leaving his branding message on my organiser!
Malaysians business can really learn a lot from Tony & the AirAsia stories. But sometimes, learning by copying
directly is what our Malaysian businesses loves to do.. It's great for
people like me as a consumer coz we have more choices, but for people
like Tony, it means he has to think of more creative ways to remain
competitive and keep being no 1! Plus, businesses needs competition and
fair competition is always good! Say no to monopoly!
directly is what our Malaysian businesses loves to do.. It's great for
people like me as a consumer coz we have more choices, but for people
like Tony, it means he has to think of more creative ways to remain
competitive and keep being no 1! Plus, businesses needs competition and
fair competition is always good! Say no to monopoly!
This is what Tony wrote on my 'Starbucks' organiser
To Ed, Believe the Unbelieveable, Lots of Love: Tony
Well, my message to Tony and the team @ AirAsia, please hire me, keep on innovating and may 2009 and beyond BRINGS FRESHER MEANINGS to you.
Cheers.
Ed
Cheers.
Ed
Posts
